WAWE
Where are we eating?
UI/UX Case Study
Hungry but don’t know where to eat? Get a personalized restaurant recommendation
User interviews, wireframing, prototyping, usability studies, design iteration, user testing, data persistence, functional database creation, use of APIs
Skills Utilized
Decision fatigue when deciding where to eat and what new restaurant to try.
Problem
Goal
Create an application that makes it easy for users to find new restaurants to try based on their preferences.
saves time for users
consolidates research process
allows local businesses to gain exposure
Why is this worth addressing?
Busy users who do not have time to research restaurants to find where to eat
Users who want to try a new restaurant but don’t know where to start
Users who want to try a new restaurant based on their specific preferences (previous restaurants they liked, their chosen cuisine, their preferred price point, etc.)
Pain Points
Individuals who need quick recommendations for their next meal
Individuals who love trying new restaurants
Primary Users
Shreya is a grad student who lives in Boston. She loves supporting local restaurants and trying new food, but with grad school, she doesn’t have the time to research new restaurants and wishes there was an easier way for her to get personalized recommendations.
“After a long day, the last thing I want to do is spend a lot of time figuring out where to order dinner from.”
Shreya
User Mapping
Mapping Shreya’s user journey showed that it would be convenient to allow users to add filters if they want; however, if they do not utilize filters, the application will use data from the restaurants that Shreya has saved and/or added to her favorites in order to provide a personalized recommendation.
A key part of my design process was creating digital wireframes. These digital frames addressed the key user pain points. Through the process of designing these wireframes, I focused on ease of use and regularly received feedback on my iterations.
Digital Wireframes
Low-Fidelity Prototype
You can view the WaWe low-fidelity prototype here.
During my design process, I regularly received user feedback. Both rounds of significant feedback allowed me to update my low-fidelity prototype and final mockup.
Usability Studies
Users wanted a separate screen for their filters
Users wanted a slider for the distance filter instead of a dropdown
Round 1
Users wanted a cleaner way to view restaurants in their saved lists
Users wanted more information on the restaurant view of the application
Round 2
After conducting my usability studies, I updated the item view for individual restaurants. I included more photographs on the screen and created a button that would take users to Google Maps to allow them to receive directions to the restaurant.
Mockups
Other Key Mockups
High-Fidelity Prototype
You can view the WaWe high-fidelity prototype here.
WaWe, Where Are We Eating, allows users to easily try new restaurants in their area without the added stress and time finding a restaurant would take.
“WaWe has been such a timesaver. I have been able to try so many new restaurants despite my busy schedule!”
Impact
Iterations and feedback are a necessary part of ensuring that users’ needs are met. In addition, effective designs need to consider the needs of various users by prioritizing users’ goals.
Takeaways
You can view my code for WaWe’s functionality here
WaWe Code